Who is Sun Ray for?
The Australian sun doesn’t discriminate.
But if you burn easily, spend long hours outdoors, or you’re protecting kids or older family members, the risk is higher.
Australia has one of the highest rates of skin cancer in the world. Melanoma is one of the most commonly diagnosed cancers here, and for many of us, lifetime sun exposure is the biggest contributing factor.
That’s the uncomfortable reality. The good news? UPF clothing is one of the simplest ways to reduce everyday UV exposure.
SPF or UPF?
SPF (Sun Protection Factor) measures how long it takes skin to burn when sunscreen is applied.
UPF (Ultraviolet Protection Factor) measures how much UV radiation actually passes through fabric and reaches your skin.
Sunscreen is an important first line of defence, but it’s easy to miss spots, it sweats off, washes off, and needs constant reapplying.
UPF clothing is different. The protection is built into the fabric, so it works all day, every day, with no top-ups required.
When to wear UPF clothing?
Any time UV levels are high which in Australia is most days of the year.
Between 10am and 4pm, when UV exposure peaks, the basics still apply:
Slip on UPF clothing, slop on sunscreen, slap on a hat, slide on sunnies, and seek shade when you can.
UPF clothing makes doing the right thing easier.